Annual Go to Market Clarity Sprint
A fixed-price strategy sprint for boutique engineering companies that want focus and a plan.
Let's Discuss
Almost every company we work with starts the same way.
The team is strong. Customers are happy. The work keeps coming in. But when you ask simple questions, it gets uncomfortable.
  • No clear sales and marketing strategy.
  • No concrete marketing plan that goes beyond activity.
  • No plan to leverage the partner ecosystem.
  • An unclear value proposition that changes depending on who you talk to.
  • A service portfolio that grew organically but was never shaped intentionally.
  • No defined sales process or ownership.
We've seen this with other boutique engineering companies. Smart people. Serious delivery. But too many parallel ideas, random acts of marketing.
When we cut through the noise, the pattern was obvious. The problem wasn't effort. The problem was strategy & focus.
This sprint exists because most engineering companies don't need more marketing. They need a clearer strategy and decisions.
Who this is for
This sprint is for boutique engineering and product firms who:
  • Feel busy, but not effective
  • Do random acts of marketing (RAM), but can't clearly link it to impact
  • Don't have a strategic idea on how to laverage their partner ecosystem.
  • Want a clear go-to-market direction and groundwork for the coming year
  • Want someone external to challenge their assumptions.

If you already have a sharp ICP, focused positioning, and a working GTM engine, this isn't for you.
A strategy sprint that forces clarity and decisions and lays the groundwork for this year.
No Brainstorming Theater
No Generic Marketing Frameworks
No Endless Workshops
What we do
We analyze your current situation and turn it into a concrete plan for the year.
Reality Check
A reality check of your current GTM and marketing efforts
Strategic Priorities
Clear strategic priorities for the year
Alignment
Alignment between marketing, sales, and delivery so GTM becomes repeatable
Tactical Guidance
Tactical guidance that reduces guesswork and wasted effort
What You Get
A written strategy report you can actually use.
The report includes
01
Reality Check
Where you are today, what's working, what's not, and where you're kidding yourself
02
Strategic Focus
A primary ICP, an optional secondary ICP
03
Positioning and Messaging
What problem you lead with, who it's for, and why you're credible
04
Tactical Priorities
The three to five actions that matter this year, and the channels worth your time
05
Implementation Guidance
Clear next steps for the next 30, 60, and 90 days
What this is not*
No Content Creation
No Campaign Execution
No Social Media Management
No Lead Guarantees
This sprint creates clarity and a plan. Implementation can follow later.
*Additional support available separately
Pricing
Our fixed-price strategy sprint is designed to bring clarity and alignment for your year ahead.
Investment: CHF 2'500
Onsite or Remote Interview
  • One onsite or remote interview block
  • Up to 4 hours with key stakeholders
  • Focus on business, customers, offers, and go to market reality
Strategy & Analysis
  • Clear positioning and value proposition
  • Competitive and alternative analysis
  • Strategic focus and trade offs
  • Tactical and strategical recommendations
Execution Planning
  • Concrete 30, 60, and 90-day plan
  • Clear priorities and focus
  • Guidance on what to stop and what to do
Deliverables
  • Written strategy report
  • Summary presentation
  • Live presentation to the team, up to 90 minutes including Q and A
The Clarity Sprint delivers a clear, reusable GTM foundation you can build on for the year and beyond.
A Shared Language
  • One clear definition of your ideal customer
  • A consistent positioning narrative for all teams
  • Faster decisions, fewer internal debates
A Repeatable Framework
  • Clear ICP ideal customer persona
  • Messaging for content, sales, partners
  • Tactical priorities guiding future campaigns
A Starting Point for Execution
  • Concrete 30, 60, 90-day action plan
  • Reference point for future hires or agencies you work with
  • An evolving baseline, not reinvention
A Filter for Decisions
  • Decide faster what fits, what doesn't
  • Eliminate low-impact ideas early
  • Focus effort where it help your goals
What our Customers Say
Phil knows the Swiss Cloud Native market incredibly well and has a vast network of contacts. His expertise helped us clarify our market position, redesign our brand and sharpen our services. Merci!
Lena Fuhriman - Co-Founder bespinian
The GoGrow Company works with us side-by-side and brings us a lot of value. They understand our business, recognize our pain points, and speak our language.
Thomas Philipona - Founder tim&koko
Phil gets straight to the point. They quickly understand challenges, navigate the Swiss IT market, and execute with speed. Their reliability and deep expertise make them a trusted partner for strategic market entry.
Tobias Brunner - Partner @ VSHN
Phil creates remarkable impact. He swiftly grasps challenges, comprehends client requirements, and offers quick, profitable solutions. With extensive experience and a vast network, he is an asset to any company. Phil is to companies what Alfred is to Batman.
Adrian Brunner - Platform Lead @ Puzzle ITC
If you want focus, strategy, and a GTM plan you can stand behind, let's work together.